IDC's Content Marketing Tools

Evaluate your content marketing campaigns and maximize your lead generation potential

How Many Leads Could You Generate in Your Next Campaign?

Use the sliders below to estimate monthly leads gained by driving different traffic methods.

Direct traffic Direct traffic tooltip
Emails sent Emails sent tooltip
Referral traffic Referral traffic tooltip
Earned social post engagement Earned social post engagement tooltip
Paid social/search leads generated Paid social/search leads generated tooltip
Paid leads purchased Paid leads purchased tooltip
Sales engaged conversations Sales engaged conversations tooltip
Events and workshops engaged conversations Events and workshops engaged conversations tooltip

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